for the generic corp

High perceived relative advantage: This is necessary for users to replace their current practice with a new one or to alter their existing practice.
High compatibility with the user's current practices
Low complexity: The easier it is to understand and use, the more likely it will be adopted.
Trialibility: The ability to test the practice before adopting it will lead to better chance of adoption.
Observability: The more visible and immediate the results of the practice, the more likely it will be adopted.